3 Easy Ways To Generate Website Traffic

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Here are just three popular ways to generate website traffic.

There are literally hundreds of ways that you can generate website traffic. They all work, but what you need to keep in mind is that they may not work immediately, so start with one, master it, and then move on to the next. As you do this, you will find the ones that you like better, or the ones that work better for your business and website, or both.

1. YouTube. YouTube.com is one of the most visited sites in the world (with over 73 million visits per day) and its visitor numbers continue to climb. If you want to be where the people, and your potential leads or customers, are, sign up for an account on YouTube, post a video, and put your link in the description of the video. YouTube also allows you to put your website on the video itself, but it is not a do-follow link so it is just there for visual purposes. As with all of your marketing efforts, you need to do some keyword research before preparing your video. Pick a keyword that you want to use, use it in the title of your video, in the tags of your video, and in the description of your video. The video must be under ten minutes long but you can do a very effective video for under a minute, which is another great advantage to using YouTube to generate traffic to your site. It doesn’t take much time, and it’s absolutely free. If you further want to leverage your video, you can submit it to one of the video submission sites which then sends it out to other popular video sites.

2. PPC. Most people think of Google Adwords when they hear the term pay-per-click advertising. Google is the best place to start because it is inexpensive to register (only $5.00) and it currently gets the most traffic. Again, you need to pick your keywords carefully. If you have a low budget, start out with the most uncompetitive keywords, use them in the first lines of your ads and even choose for your ad to show only when someone searches exactly that keyword. This will get you fewer clicks, but they will be more targeted. Once you start gaining ground, you can start to target more competitive keywords as well. You can also try the other PPC platforms like Yahoo and Bing. They have less visitors but the bids are also less expensive.

3. WordPress. You can really use any blogging platform to get traffic to your website but WordPress is very good from an SEO point of view, meaning you can get some incredibly effective, and free, plug-ins that will help you raise the ranking of your website. Include the link to your website in your posts and when you comment on other blogs to generate website traffic.

How to Build a Crisis Response Landing Page

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The Importance of Updating Your Website for COVID-19
Whether you’re hosting a webinar, giving away a special report, selling a program, or presenting a video series, a landing page inspires your visitors to participate in some way.

Creating a crisis response landing page is a bit different because you’re not trying to convert leads into sales—you’re trying to communicate serious messaging to your customers.

Why should you put up a separate crisis-related page? Your visitors are looking for reassurance and resources, whether it’s around health precautions you’re taking to prevent the spread of coronavirus or changes to your opening hours. It’s important for your small business to have a crisis response plan, and a big part of that is messaging. Such as coffee chain JJ Bean talking about their gradual reopening.

What Is a Landing Page?

It’s simply a website page, but it often looks different from your typical website. It has a primary focus—a single “call to action” or focused objective that you want your visitors to pay attention to.

It’s all about keeping the visitor focused on that main objective: your response to COVID-19.

The Dos & Don’ts of Creating a COVID-19 Landing Page

Click-through website pages are designed to convince the visitor to click through to another page.

This is often done on an eCommerce site, where a marketing campaign will send people to a click-through website pages and provide engaging details about a specific program, product or service. There will be a button that will lead people to buy whatever you’re selling.

If you have a call to action on your COVID-19 response landing page, make sure it’s sensitive and relevant. For example, if you provide counselling services or sell wellness-related items consumers are looking for during this time, it’s fine to show people how to access your offerings.

The Broken Whisk Restaurant has a COVID-19 landing page letting people know about their Heat and Serve Meal Program offered while closed.

However, if your small business sells completely unrelated items, don’t clutter your informational website pages with them. The rest of your website can do that; save your COVID-19 landing page for informational purposes. This communication is part of your pandemic response plan, not a sales pitch.

The same goes for lead generation. Marketers use lead generation website pages to capture the name, email address and perhaps other info (like a phone number or occupation) to enter it into a database list, which is stored in a newsletter platform service.

Then, that database list can be used to follow up with people who signed up, either through an autoresponder series, promotional campaign or other newsletter sendout. You’ll want to avoid having a signup form on your COVID-19 response landing page. Even if you have coronavirus-specific resources to share, now’s not the time to be trying to grab leads from a page like this. (But if you want to boost your leads and sales on other pages, here’s an article I wrote on creating website pages that convert.) The BC Chamber of Commerce has a page of resources for businesses affected by COVID-19. ?

READ: “How to Pivot Your Small Business Strategy During the COVID-19 Crisis”, on our website: I know this is a scary and isolating time both personally and professionally. I hope you’re staying safe and healthy, and that this article can help you with planning for business challenges related to the coronavirus.

I’ve personally had to pivot many times as an entrepreneur, and while it can be stressful, it can also be a time of innovation and growth. As you’re creating your coronavirus crisis management plan for business, here are a few things to focus on.

? 6 Ways to Build an Optimal Coronavirus Landing Page

It’s not as simple as putting up a page on your website and waiting for traffic to flow in (just like the rest of your website)!

Here are five ways to design an experience that will resonate with your visitors:

Start with a clean design. This page of your website should be simple and focused. Website pages with balanced “white space” make it easier for visitors to focus on your coronavirus messaging.

1. Add a descriptive headline. Simply putting “Resources” is not compelling. Something like “How We’re Responding to the Pandemic” or “COVID-19 Resources for Our Clients” will capture people’s attention.

2. Add images. Maybe not a close-up of the virus itself, which we tend to see on a lot of news sites! Pics of your store or restaurant staff, an image of the outdoors if it’s relevant to your small business…use your imagination.

3. Be empathetic. Be clear on why your visitor is on this page to begin with and ensure you are addressing their current needs, challenges and even fears. Show you empathize with those needs and demonstrate they are in the right place.

4. Keep it simple. In this case, less is more. Don’t add extra links, wording or visuals that distract your visitors. The whole point of this separate page is to keep viewers focused on the message.

5. Format your text. This is especially true if you have a lot of copy. Bold headers, make certain text stand out in italics and add colour to make your page more dynamic. ? This is a challenging time for small businesses and customers alike.

The more information and peace of mind you can provide your website visitors the better. By creating a pandemic response plan and a separate coronavirus landing page, it shows you’re thinking of—and care about—your customers.

The importance of choosing Outdoor Digital Signage

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Using digital signs for your business is a worthwhile investment. This is very valuable no matter how small or large your business is, and it is useful in finding potential customers, connecting with existing customers, and as well as market your products or services. Most importantly, digital signage is a communication channel with the customers for the purpose of advertising and it gives credibility to your business that also helps to give a positive impression. Therefore, it is necessary to choose the best type of digital signage that will allow your business to become successful.
Considering outdoor digital signage as an advertising display screen for your business is a great way to reach remote areas located at the bus depot and urban stations. In addition to that, here are more benefits in choosing outdoor digital signage for your business:

CREATES IMPRESSIONS. Several studies show that drivers spend most of their time looking at digital displays than a static billboard. That is why seeing an LCD digital signage is very appealing to consumers.

EASY MANAGEMENT. People desire change for that reason the world of marketing is also constantly changing. Digital display screens allow you to change your advertisements for a timely communication with customers.

HIGHEST REACH VOLUME. Potential customers pass by digital signage almost every day and the reach of a led sign is said to be higher than any other form of outdoor advertising.

outdoor digital signage is very beneficial to the success of your business. However, there are also some important points to consider when launching one.

WEATHER CONCERNS. Since these digital signs are exposed to different weather types, it is important that the display screen can resist water from humidity, rain and snow. Today, there are various display screens that are being offered in the market place that can hold out against water exposure to different weather conditions on their own.

INTERNET CONNECTIVITY. Practically, it is not realistic to run a digital signage connected to an internet cable. That is why it is necessary to connect your outdoor digital sign to a wireless internet connection in order for it to function the way you want it to, an option that you can consider doing is connecting your outdoor digital sign to a WiFi connection, and making sure that it is within the range of your WiFi network. It is also advisable to locate it directly outside of your place of business.

OUTDOOR DIGITAL SIGNS’ SECURITY CONCERNS. Hackers have an easy access on going through a device’s software because of this modern technology era that we are in. Therefore, increasing your digital signage’s security is a must.

The way your business connects with the people is very important, because this builds a relationship with your potential customers and launching an outdoor digital signage as a channel of communication has always its pros and cons. That is why it’s purpose should always be for the people, to give them an immediate and easy way to reach and access your business.